Volunteer organisations regularly struggle with brand drift – different members come and go and the knowledge of how to use the brand goes with them. We helped create a consistent and easy-to-use brand system for our local neighbourhood volunteers.
The Mount Hawthorn Hub is a not-for-profit community organisation dedicated to making the inner-city suburb of Mount Hawthorn a better place to live, work and play. As a volunteer-run organisation, "The Hub" is made up of a wide-range of people from different backgrounds with different experiences and skillsets under their belt.
Despite the great work The Hub does promoting local businesses, organising events and supporting the community, they’ve struggled with maintaining a consistent and effective brand through regular volunteer turnover.
We helped the team create a flexible brand identity crafted to appeal to the broad range of residents and visitors that enjoy the suburb.
When you’re posting on social media three-to-four times a week, it’s easy to run out of high-quality, on-brand photos. We created a collection of living illustrations inspired by classic cartoons and picture books, designed to delight both the young and the young-at-heart.
With their new set of illustrations, The Hub won’t ever run out of ways to say “Welcome to the neighbourhood”.
In a volunteer organisation, you never know who's going to need to create content. But with varying skill levels, confidence and knowledge across team members, your social media feed can look messy very quickly.
We built an online layout generator for The Hub that creates on-brand social media content in a few clicks. Add a photo, change the text, include an illustration. It's so easy that anyone can on the team can use it.
Many organisations struggle to stay on brand because their brand guidelines are hard to access and needlessly complicated. A printed brand document sits at the bottom of an office filing cabinet gathering dust while employees guess at colours, fonts and language.
We created an online guidelines page that allows Mount Hawthorn Hub team members to access it from anywhere and get the answers they need. It's designed to be easy to pull up and understand while uploading images and graphics from a Friday night market or Sunday morning swap meet.