Materia is on a mission to protect what matters to organ donors, recipients and the medical professionals that serve them.
Beginning as a frustration with the status quo of organ transportation and an idea to make it better, the Materia team needed a brand identity that could convey trustworthiness, emotion and precision.
We helped Materia choose a name and built a brand identity to support it, including a logo, colour palette, typography, icons, pitch decks, landing pages and more.
Because we were invited to join the very beginning of Materia's journey, the brand identity research, discussions and results were even able to positively influence the product design itself.
Like any early stage startup, Materia's story is just getting started. Even though the first chapter is about organ transplant technology, the team expressed excitement about future paths the company could take in the medical space. Because of this, we needed to find an appropriate name for both today and tomorrow.
"Materia", Latin for "material" connects with the function of the organ transplant product, it highlights a grounded perspective of what is practical and useful in the world, and it allows the company to go in any direction it needs to down the line.
We also defined a naming convention for Materia products, with simple one syllable descriptors added to the brand name, such as Materia POD, Materia CASE, Materia PATCH, etc.
The goal with Materia's brand identity was to make their vision feel as real as possible for potential partners, investors and customers. This meant creating a robust visual language and brand aesthetic far beyond what many pre-seed startups would consider possible.
Working with industrial designers, Materia's new brand identity and vision were expressed in fully realised product design and presentations, which were used to secure grants, funding and patents.
